Forsyth Tech Athletics announces seven-year partnership with Pepsi Bottling Ventures

Forsyth Tech Athletics has signed a seven-year partnership agreement with Pepsi Bottling Ventures, bringing Pepsi products and Gatorade to all athletic events hosted by the college.

The partnership, effective immediately, integrates Pepsi's range of products—including Gatorade and other performance beverages—into athletic competitions, practices, and special events at Forsyth Tech.

Shelly Barnes, Director of Athletics at Forsyth Tech, highlighted the mutual advantages of the collaboration. "This partnership is a natural fit that brings tangible benefits to both Forsyth Tech and our broader community," Barnes said. "Pepsi's support enhances our student-athletes' experience and helps us build stronger connections with our fans and the community."

Pepsi Bottling Ventures sees the collaboration as an opportunity to engage directly with students, athletes, and spectators, showcasing their performance-focused products. Additionally, the partnership reflects Pepsi's broader commitment to community involvement and student development.

"Pepsi is proud to partner with Forsyth Tech, a college that shares our commitment to community, innovation, and student success," said Ronnie Shupe, Food Service Manager for Pepsi Bottling Ventures. "We're excited to support the next generation of leaders and look forward to fueling their journey—on campus and beyond."

For Forsyth Tech, the resources provided by the partnership will directly support athletic performance, enhance the fan experience during game days, and contribute to the ongoing expansion and improvement of the athletics program. Forsyth Tech's first women's volleyball game will be held on August 23, with men's basketball to follow in fall 2025.

"We are excited about this collaboration," Barnes added. "It reflects our shared commitments, and achieving excellence both on and off the court."

The agreement is set to run through 2032.